mt. magnificent macarons
brand and website design
Mt. Magnificent Macarons had a strong local presence through word of mouth, pop-ups, and wholesalers. Emily wasn’t starting from scratch; she was scaling something that was already working.
The brand had heart, history, and a loyal following. What it didn’t have was a centralized, streamlined way to serve that growing audience. This project focused on creating a digital space that could support both the everyday operations and the bigger vision.
Bring clarity to Mt. Magnificent’s core offerings
Cut down on repetitive inquiries and DM-based ordering
Preserve the existing charm of the brand while refining its presentation for long-term use
Build with future growth in mind, knowing that online ordering and an expanded customer reach were already in motion
Project Goals:
Brand Overview:
We worked with the original logo sketches, refining them into a full suite that brings both structure and flexibility. The final assets include a primary logo, alternate marks, and supporting brand visuals that reflect where the business is headed
This updated identity bridges the personal and professional, honoring Mt. Magnificent’s Alaskan roots while creating consistency across packaging, digital platforms, and future storefront use.
secondary Logos:
Primary Logo:
*mountain sketch is not a LCM design*
+ Home
+ About
+ Shop Macarons
+ Baking Classes
+ Custom & Wholesale Inquiry Form
Website Breakdown:
Launch Day Graphics
Brand Photography:
Lena Lee Photography
Captured by Jami
